Jim Tuttle is the founder and president of Green Lake Jewelry Works. He's been a bench jeweler, designer and CAD modeler, as well as an early adopter and proponent of CAD/CAM, online custom design and customer-experience-based retailing. Jim has spoken or presented at many industry events, including The Smart Jewelry Show, MJSA Expo, JCK Las Vegas, Seattle Metals Guild and Gemvision Symposiums. He is also on the MJSA Custom Jewelry Advisory Council. Green Lake Jewelry Works is one of the largest custom jewelry shops open to the public, with over 50 jewelry artists in one location. They were chosen as "Coolest Big Jewelry Store" by InStore magazine in 2012 and are members of AGTA and MJSA. Green Lake is often referred to as a model for the custom jewelry business of the future.